Aveda is crowned as one of the UK’s coolest brands.
Every year CoolBrands identify and celebrate the UK’s coolest brands, and they are chosen by an Expert Council of the independent influencers and around 3,000 British consumers. This year the Expert Council panel is made up by 39 influential personalities and prominent figures from the worlds of fashion, TV, and music, to name a few the panel includes: Sadie Frost (Actress & Fashion Designer), Ben de Lisi (Fashion Designer), Lisa Snowdon (Presenter, Model & Co-host of Capital Breakfast Show), Susie Bubble (Freelance fashion writer @ Susie Bubble), Gizzi Erskine (celebrity chef), and Plan B (musician, actor & director).
And CoolBrands is no simple brands survey, and brands do not apply or pay to be considered. The prestigious CoolBrands list was co-ordinated by The Centre for Brand Analysis and was drawn from over 10,000 independently identified brands, whittled down into a shortlist of 1,200. The panel then scored each brand, bearing in mind factors such as style, innovation, originality, authenticity, desirability and uniqueness; and these are also scored by the British public. The views of both the panel and consumers were then combined to produce a list of brands most highly rated. Aveda beat tough competition to take its place in the prestigious list!
Stephen Cheliotis (Chairman of the CoolBrands Expert Council) comments: “Even in a recession a desirable reputation is vital, so being seen by opinion formers and the British public as a stylish attractive brand is not only a great compliment but an indicator of success. Competition was fiercer than ever so achieving CoolBrands status is something Aveda can be truly proud of.”
The results are published every September and a selection of the country’s coolest brands are featured in a luxurious, hardback format book, available from all good bookshops (RRP £50) or you can order a copy at www.coolbrands.uk.com.
Courtesy of http://www.esteticamagazine.co.uk